Autentica Plena Floristry Institute was founded to merge centuries-old floral artistry with modern technology, data, and precision design.
Founded in San Francisco by three visionary designers, Autentica Plena began as a small studio workshop teaching algorithmic flower arrangements to local artists. Today we are a globally recognized institute with alumni working at major design houses, luxury brands, and tech-forward creative agencies.
We pioneered the use of generative design tools in floristry education, creating the first curriculum that combines real-time 3D modeling with botanical science.
To educate the next generation of florists who can craft meaningful experiences through a powerful synthesis of technology, nature, and human emotion.
Co-founder & Creative Director
Former lead designer at FlowerTech and 12-time award-winning installation artist. Elena oversees all curriculum development.
Co-founder & Head of Technology
Former principal engineer at Bloom AI. Marcus built the bespoke generative design platform used across all courses.
Director of Botanical Research
PhD in Plant Systems Biology. Priya leads the integration of ecological data into every student project.
Head of Student Experience
Former experience lead at a global luxury events company. Liam ensures every cohort receives personalized mentorship.
Join the next cohort and become part of our growing global community.
New to us? Apply for enrollment